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KMID : 0604520140400040373
Journal of the Society of Cosmetic Scientists of Korea
2014 Volume.40 No. 4 p.373 ~ p.382
A Preferred Skin Color by Korean Female in the Age between 30s¡­40s
Kang Nae-Gyu

Kwak Taek-Jong
Kim Jung-A
Kim Tae-Hoon
Moon Tae-Kee
Park Sun-Gyoo
Song Da-Young
Lee Soo-Jin
Chang Min-Youl
Jang Hee-Jung
Choo Jung-Ha
Jeong Su-Na
Abstract
The skin is an organ that covers the outside of the human body. And it regulates body temperature, performs sensory function, deliveries the drug, and represents the abnormality of the internal organs. For these reasons, people have been expressing the condition of the body based on the state of the skin of the face to detect sign of health, "you look well", "face with vitality". Depending on the degree of aging and the environment, it is a fact that skin color, skin texture, moisture and firmness could be different. In particular, the color of the skin acts as a factor that affects to determine the subjective impression such as beauty and charm. We could expect consumer¡¯s demand through the market of whitening cosmetics and skin treatment. However, existing most of the cosmetics focus on improving whiteness. The number of studies that focused on skin color is not enough. In this study, we found out the skin color condition by carrying out surveys of 100 women between 30s and 40s. Our study would be very useful to develop new cosmetic products and to satisfy customer¡¯s needs.
KEYWORD
skin, color, complexion, survey, preference
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